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Apple’s New App Store Review Guidelines 4.2.6 Revives Branded Event Apps (Important Update)

Apple announced its revised App Store Review Guidelines 4.2.6 on 12/20/2017 and confirms that custom branded event apps created from a commercialized template (a.k.a. white label apps) will again be approved. With that said, Eventpedia is excited to announce that we are again offering branded app solutions for your upcoming conferences, meetings, and tradeshows.

As you may recall, back in June 2017, Apple started banning apps created from a commercialized template on the App Store. This major policy change not only resulted in chaos in the event industry but also significantly impacted many other markets. Perhaps taking into consideration the roar of complaints, petition, and even a letter from Congress, on 12/20/2017, Apple announced its modified review guidelines 4.2.6 - branded mobile event apps will again to be approved. It means organizers will be able to submit event apps without sacrificing branding.

The App Store Review Guidelines Section 4.2.6 Changes

In June 2017, the section of 4.2.6 read as follows:

4.2.6 Apps created from a commercialized template or app generation service will be rejected.

On 12/20/2017, Apple revised this guideline to read as follows:

4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.

App Creation Alternatives for Event Planners

What does this new policy mean exactly? Short answer – the most popular type of app structure, branded event (a.k.a. white label) apps, are back! Here are the options to create event apps with Eventpedia:

  • Custom Branded Event Apps: Whether you need an app for a single event or a multi-event structure app to host all your conferences and tradeshows, you can have an app branded for your organization in the App Store. Apple requires organizations to enroll in its Apple Developer Program with an annual membership fee of $99 (USD), and the app must be published under the organization’s account, not the app vendor's account. The benefit of having your own account is that you will have ultimate control regarding the app content and the submission process. Good news is that to facilitate the change, Apple now waives the membership fee for eligible organizations. Apple states, "Nonprofits, accredited educations institutions, and government entities based in the United States that will distribute only free apps on the App Store can request to have their annual membership fee waived."

  • Container App: Our container app option is also available. Your attendees download the Eventpedia app on their devices and look up your event from the list. This choice is great for organizations with a tight deadline or with a minimal budget to develop an app.


Now that Apple has finally revised its review guidelines, Eventpedia is excited to offer the most requested option, branded event app, for your organization to maximize branding and monetization opportunities. Take advantage of this change now and let’s work on enriching your attendee experience together. If you have any questions or would like to learn more about this news, please feel free to contact us. Happy Apping!

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